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Google Home Smart Device Statistics By User Experience, Website Traffic, Voice Assistant, Smart Speaker, Unit Shipment And Usage

Pramod PawarBy Pramod PawarJune 25, 2024Updated:March 11, 2025No Comments9 Mins Read
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Google Smart Home Device Statistics

Introduction

Contents

  • Introduction
  • Editor’s Choice
  • Facts About Smart Home Devices
  • General Statistics
  • Google Home App Statistics By User Experience
  • Best Smart Speaker Brand Used by Americans
  • Types of Devices in Google Home
  • Smart Devices Statistics
  • By Voice Search
  • Top Google Home Smart Home Device of 2024
  • Google Home Statistics by Website Traffic
  • By Voice Assistant
  • By Smart Speaker
  • By Unit Shipment
  • Google Home Statistics By Usage
  • Google Nest Statistics By Brand KPI
  • Smart Thermostats Statistics
  • By Google Chromecast
  • Google Nest Camera
  • Smart Security Device Statistics By Brands
  • Conclusion

Google Home Smart Device Statistics: In Google’s smart home ecosystem, Google Home is considered the heart because there are hundreds of enabled devices available in the market. These devices provide the versatility needed to control almost everything within the home, such as listening to podcasts and music and accessing a variety of services to help maintain your home according to your preferences.

The future market seems promising as the demand for these smart devices is increasing over time, making life more comfortable, safe, and efficient. Let’s not delay any further and dive into the article. I hope the Google Home Smart Device Statistics will provide you with better guidance.

Editor’s Choice

  • 61% of people globally now own a smart device, including Google Home.
  • Smart home automation has reached 53.9% of US homes as of 2023.
  • The global smart home market is projected to be worth USD 100.42 billion in 2023.
  • 76% of smart home device users utilize AI services weekly.
  • Google Assistant, crucial for Google Home, is installed in over 1 billion devices.
  • Google Home is compatible with over 50,000 smart home devices from more than 10,000 brands.
  • Google holds 20% of the global smart speaker market.
  • In the US, 22% of people aged 30-44 use Google Home devices.
  • It is projected that by 2025, over 140 million Google Homes will be sold.
  • As of 2024, the Google Home app has been installed more than 500 million times.
  • Google Home responds to voice searches in an average of 4.6 seconds.
  • There are over 1 million actions available for Google Home’s assistant.

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Facts About Smart Home Devices

  • If you want to make your smart home smarter, then the Google Home app is the best option.
  • The app has been redesigned with enhanced camera features, powerful automation updates, and device connectivity.

(Source: google.com)

  • Google has introduced the brand new Pixel Table, which is perfect for smart home devotees as it includes hub mode. The 128 GB model is available at $499.

(Source: safehome.org)

  • In 2023, almost 56% of individuals have installed smart home security systems, and 43% by professional installments.

General Statistics

  • Globally, Google Assistant supports more than 30,000 home devices in 2023.
  • Google Home is known to be the best-performing voice search as it generates results with 81% accuracy.
  • In 2023, the number of voice assistant users increased to 125.2 million.
  • Google Assistant is one of the most popular assistants used by 36.6%.
  • “Okay, Google” has received the broadest reach, reaching above 85 million users over “Hey Siri” and “Alexa” in 2023.
  • In 2024, almost 61.9% of millennials are users of voice assistants in the United States.

(Source: play.google.com)

  • The average rating of the Google Home app is 4.1, which results in 2.57 million reviews and more than 500+ downloads in the Google Play Store.
  • On the Apple store preview, the app rated 4.5, resulting in 913 K ratings.
  • Google’s voice search allows for more than 3.7 times faster replies than typing, which is 110 to 150 words per minute using voice search.
  • Google can identify around 119 languages with voice searches.

Google Home App Statistics By User Experience

(Source: pcmac.download)

  • Most users using Google’s smart devices have experienced positive responses by 97.5%.
  • Meanwhile, negative and neutral responses resulted in 52.5% and 50% share, respectively.

Best Smart Speaker Brand Used by Americans

-u-s-smart-speaker-owners-between-18-24-yrs

(Reference: scoop.market.us)

  • Amazon Echo holds the highest share of smart speakers, with 67%.
  • Google Home is the second most preferred smart speaker device by 27% of Americans in 2023.
  • Other brand share owners are Google HomePod (21%), Google Nest (16%), and Sony (10%).

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Types of Devices in Google Home

  • Google devices with matter: Nest Thermostats, Nest Mini, Nest Audio, Nest Hub (2nd gen), Nest Hub Max, Nest wifi Pro.
  • Lighting, plugs and switches: Sengled smart wifi LED soft white light bulb (2 pack), LIFX A19 650 lumens LED bulb white, nano leaf shapes triangles more imaginative kit, LIFX light strip color zones 80″, TP-Link Kasa smart wifi plug mini, Lutron outdoor smart plug, Geeni smart dot wifi plug, LIFX smart switch, Leviton Decora Smart wifi rocker switches, etc
  • Climate and energy: Netatmo smart thermostat, cync smart thermostat with wifi compatibility, Honeywell Xerxes 62 inches LED remote control ceiling fan, Big Ass Fan i6, etc.
  • Security and awareness: Arlo ultra two wireless cameras, Netatmo smart indoor camera, Wyze cam pan v2, Wyze lock keypad for Wyze lock, Yale assure lock SL key-free touchscreen smart Lock, Vivint doorbell camera pro, Arlo essential wireless video doorbell, etc.
  • Entertainment: VIZIO 75″ P-series quantum 2160p, Sony 75″ Bravis XR series 4K HDR LED smart TV, Google NestNest audio, Google Chromecast with Google TV, Google Nest Hub 2nd Gen, etc.

Smart Devices Statistics

  • Around 25% of people have installed smart locks within the next 12 months.
  • Other purchasing share of smart security devices are motion sensor lights (24%), smart thermostats (23%), motion sensors (23%), floodlights (21%), smart smoke detectors (18%), internal cameras (17%), smart carbon monoxide detectors (15%), solar powered cameras (13%), and window open sensors (11%)

By Voice Search

us-internet-user-voice-assistant-popularity-for-finding-and-purchasing-products

(Reference: techreport.com)

  • As of 2023, voice search was used by 41% of adults in the United States.
  • Among U.S. internet users, 13.9% of people used Apple Assistant.
  • Whereas other voice assistant popularity shares are followed by Apple Siri (13.1%), Amazon Alexa (8.9%), Microsoft Cortana (3.5%), and others (1.7%).

Top Google Home Smart Home Device of 2024

  • Google-based home hub (Google Nest HUB Max) costs $170
  • Google Home smart speaker (Google Nest Audio) costs $80.
  • Google Home smart TV (Google Chromecast with GoogleTV) costs $50.
  • Google Home thermostat (Google Nest Learning Thermostat) 3rd Gen costs $188.
  • Google Home video doorbell (Google Nest Doorbell) costs $140.

Google Home Statistics by Website Traffic

home.google.com-Web-Traffic-by-Country

(Source: similarweb.com)

  • The United States of America had 63.62% of the total traffic on home.google.com, but it recorded a decrease of 2.96% in total website visitors in January 2024.
  • Other countries that recorded total traffic and visitors share contribution are Canada = 6.63% (+18.74%), the United Kingdom = 3.97% (+9.18%), Japan = 2.95% (+17.35%), and Mexico = 2.38% (+106.2%).
  • Meanwhile, the rest of the countries collectively made a total website traffic share of 20.45%.
  • The website received the highest traffic source from direct traffic, with 80.44% of desktop visits, and organic search, with an 18.2% share.

By Voice Assistant

(Source: insiderintelligence.com)

  • According to a report published by Insider Intelligence in the United States, Google Assistant was used by 85.4 million people in 2023.
  • The number of Google Voice Assistant users is supposed to increase to 88.7 million and 91.9 million, respectively, by 2024 and 2025.
  • The following popular brands by users in 2025 will be Apple Siri (86.5 million) and Amazon Alexa (77.2 million).

By Smart Speaker

(Source: insiderintelligence.com)

  • In the United States, Google Nest Speaker is the 2nd most popular brand, which will be used by 33.7 million people in 2023.
  • In the coming years, the number of Google Nest Speaker users will increase, followed by 2024 (35.5 million), 2025 (36.4 million), 2026 (37.4 million), and 2027 (37.9 million).

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By Unit Shipment

google-home-unit-shipments-worldwide-from-2016-to-2025

(Reference: statista.com)

  • The shipments of Google Home smart devices are increasing globally every year; by 2023, it will be 95 million units.
  • Furthermore, in the coming years, the shipment units will be 110 million and 140 million by 2024 and 2025, respectively.

Google Home Statistics By Usage

share-of-people-using-google-home

(Reference: demandsage.com)

  • In the United States, almost 22% of people aged between 30 and 44 are using Google Home Smart devices.
  • The s
  • hare of people using Google Home by other age groups is 19% (18 to 29 years), 7% (55 to 64 years), 6% (45 to 54 years), and 5% (above 65 years).

Google Nest Statistics By Brand KPI

google-nest-brand-profile-in-the-u-s

(Reference: statista.com)

  • In the United States, the brand awareness of Goggle Nest in 2023 was 76%.
  • Other key performance indicators of Google Nest are popularity (35%), usage (27%), loyalty (23%), and buzz (26%).

By Generations

google-nest-audience-by-generations-in-the-u-s

(Reference: statista.com)

  • In the United States, Google Nest’s audience by awareness is Baby Boomers (80%), Generation X (75%), Millennials (79%), and IGen (73%).
  • The most famous users are Baby Boomers (36%), Generation X (37%), Millennials (35%), and IGen (32%).
  • By usage, we mean Baby Boomers (25%), Generation X (28%), Millennials (29%), and IGen (24%).
  • By Buzz are Baby Boomers (25%), Generation X (24%), Millennials (29%), and IGen (22%).

Smart Thermostats Statistics

Smart_Thermostat_Parks_Associates

(Source: prnewswire.com)

  • 27% of smart thermostat users own a Google Nest thermostat in 2023.
  • Nest thermostat is known to be the smartest thermostat, which costs $250.

By Google Chromecast

-which-of-these-digital-services-do-you-use-regularly-with-via-your-google-chromecast-

(Reference: statista.com)

  • In the United States of America, 67% of users use Google Chromecast for video streaming.
  • Other usage shares are Live TV streaming (57%), Music streaming (40%), Gaming (37%), Web search (16%), and others (1%).

Google Nest Camera

Nest-Camera-and-box

(Source: security.org)

  • Nest is the 7th best home security camera in 2024. It includes smart features like facial recognition, 24/7 access to stream live video, crisp 1080p HD video quality, and compatibility with Z-wave technology.

Smart Security Device Statistics By Brands

  • In 2023, out of three home security systems, one user will depend on Ring doorbell cameras, with a total user share of 36%.
  • The second and third security device brands users share are followed by ADT (20%) and Google Nest (12%).
  • Other brands’ shares are followed by Wyze (8%), Honeywell (7%), SimpleSafe (4%), Xfinity (3%), Vivint (3%), AT&T Digital Life (3%), Guardian (3%), Brinks (2%), and other brands (32%).

Conclusion

After completing the article on Google Home smart device statistics, Google Home offers voice-controlled automation and hands-free convenience and allows seamless integration with other devices in your Home. This paper includes all possible current information about Google’s smart devices that help make a home smarter.

These enable many benefits, such as better security control, remote access, energy-saving management, enhanced monitoring, and customization. Please go through all the above analysis. You will get a clear idea about all the current trends in the market.

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Pramod Pawar
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Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.

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